{"id":2339,"date":"2021-02-06T23:05:37","date_gmt":"2021-02-06T23:05:37","guid":{"rendered":"http:\/\/smediacenter.wpengine.com\/utilisation-des-reseaux-sociaux-en-belgique\/"},"modified":"2024-02-14T08:05:57","modified_gmt":"2024-02-14T08:05:57","slug":"social-media-usage-in-belgium","status":"publish","type":"page","link":"https:\/\/socialmediacenter.be\/en\/social-media-usage-in-belgium\/","title":{"rendered":"Social media usage in Belgium"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;85&#8243; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243;][vc_empty_space empty_h=&#8221;5&#8243; desktop_visibility=&#8221;yes&#8221; medium_visibility=&#8221;yes&#8221;][vc_custom_heading text_color=&#8221;color-xsdn&#8221; heading_semantic=&#8221;h1&#8243; text_font=&#8221;font-728003&#8243; uncode_shortcode_id=&#8221;160444&#8243; text_color_type=&#8221;uncode-palette&#8221;]Use of social networks in Belgium[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;659599&#8243;]Belgians spend an average of five hours online every day, 1h45 of which are spent on social media. This has a huge impact on our way of living, working and communicating. Learn more about the main social media platforms and their characteristics. In order of their number of users:[\/vc_column_text][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;80&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; back_color=&#8221;color-847159&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;2358&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;1&#8243; media_padding=&#8221;2&#8243; css_animation=&#8221;zoom-in&#8221; media_link=&#8221;url:http%3A%2F%2Ffacebook.com|target:_blank&#8221; media_width_pixel=&#8221;80&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]Facebook[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;125214&#8243;]This remains the most popular social network channel in Belgium. In 2023, Facebook had 6.3 million active users in Belgium. Facebook has been the source of a large number of features later adopted by other platforms, such as the profile page and the wall, not to mention, of course, the likes.[\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Ffacebook.com|target:_blank&#8221;]Facebook.com[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-202370&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; shadow=&#8221;std&#8221; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;2362&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;1&#8243; media_padding=&#8221;2&#8243; media_link=&#8221;url:http%3A%2F%2Fyoutube.com|target:_blank&#8221; media_width_pixel=&#8221;90&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]YouTube[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221;]YouTube is the most popular social network site after Facebook. This free video sharing platform was founded in 2005. A year later it was acquired by Google. It is one of the most used video platforms in the world.[\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Fyoutube.com|target:_blank&#8221;]Youtube.com[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]WhatsApp[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;414872&#8243;]WhatsApp, the third largest social network in Belgium, was founded in 2009 and acquired by Facebook in 2014. By 2023, WhatsApp had 2 billion active monthly users, including 5.75 million Belgians. It is the 4th most downloaded application in the world.[\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Fwhatsapp.com|title:whatsapp.com|target:_blank&#8221;]Whatsapp.com[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;80&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; back_color=&#8221;color-208592&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;2368&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;1&#8243; media_padding=&#8221;2&#8243; media_link=&#8221;url:http%3A%2F%2Fwhatsapp.com|target:_blank&#8221; media_width_pixel=&#8221;90&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]Instagram[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;309409&#8243;]Instagram was launched in 2010 and acquired by Facebook in 2012. This channel is mostly used by teenagers and young adults, but also increasingly by an older audience. It is on Instagram that the influencer phenomenon really took off. By 2023, 4.6 million Belgians had an account on Insta![\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Finstagram.com|title:Instagram.com|target:_blank&#8221;]Instagram.com[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-147983&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;2377&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;1&#8243; media_padding=&#8221;2&#8243; media_link=&#8221;url:http%3A%2F%2Finstagram.com|target:_blank&#8221; media_width_pixel=&#8221;90&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-175662&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;2380&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;1&#8243; media_padding=&#8221;2&#8243; media_link=&#8221;url:http%3A%2F%2Fpinterest.com|target:_blank&#8221; media_width_pixel=&#8221;90&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;right-t-left&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]Pinterest[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221;]Pinterest was founded in 2010. It is the leading social media platform for sharing beautiful and interesting photos that the user collects on a pinboard. This pinboard or moodboard can then provide inspiration for projects such as a renovation or a wedding, but can also serve, for example, as a digital recipe book.[\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2FPinterest.com|title:Pinterest.com&#8221;]Pinterest.com[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;80&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;2&#8243; back_color=&#8221;color-375713&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_single_image media=&#8221;2383&#8243; media_width_use_pixel=&#8221;yes&#8221; alignment=&#8221;center&#8221; advanced=&#8221;yes&#8221; media_overlay_opacity=&#8221;1&#8243; media_padding=&#8221;2&#8243; media_link=&#8221;url:http%3A%2F%2Fsnapchat.com|target:_blank&#8221; media_width_pixel=&#8221;90&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]Snapchat[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;160443&#8243;]Snapchat was founded in 2011. The platform is based on sharing photos and videos that are visible for only a few seconds, only to disappear immediately afterwards. Snapchat&#8217;s popularity among young people varies greatly from region to region, but it is certainly a success in Belgium, where 3.65 million Belgians had a Snapchat account in 2023.[\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Fsnapchat.com|title:Snapchat.com|target:_blank&#8221;]Snapchat.com[\/vc_button][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;0&#8243; top_padding=&#8221;0&#8243; bottom_padding=&#8221;0&#8243; overlay_alpha=&#8221;50&#8243; equal_height=&#8221;yes&#8221; gutter_size=&#8221;0&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; inverted_device_order=&#8221;yes&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;495698&#8243; text_color_type=&#8221;uncode-palette&#8221;]X (formerly Twitter[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;132264&#8243;]Twitter was founded in 2006 and renamed X in July 2023. The platform is characterized by posting short messages of 280 characters. It is mainly used by journalists, politicians and lobbyists, as well as fans of the platform. It is the ideal platform to keep up with the latest news.[\/vc_column_text][vc_button button_color=&#8221;color-577984&#8243; size=&#8221;link&#8221; link=&#8221;url:https%3A%2F%2Ftwitter.com|title:Twitter.com&#8221;]Twitter.com[\/vc_button][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; back_color=&#8221;color-wvjs&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;left-t-right&#8221; width=&#8221;1\/4&#8243; uncode_shortcode_id=&#8221;178052&#8243; back_color_type=&#8221;uncode-palette&#8221;][vc_icon icon=&#8221;fa fa-twitter-x-fa&#8221; icon_color=&#8221;color-xsdn&#8221; size=&#8221;fa-3x&#8221; uncode_shortcode_id=&#8221;175384&#8243; icon_color_type=&#8221;uncode-palette&#8221;][\/vc_icon][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; override_padding=&#8221;yes&#8221; column_padding=&#8221;2&#8243; back_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;100&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; css_animation=&#8221;bottom-t-top&#8221; width=&#8221;1\/4&#8243;][vc_custom_heading text_color=&#8221;color-jevc&#8221; heading_semantic=&#8221;h4&#8243; text_font=&#8221;font-171103&#8243; text_size=&#8221;h3&#8243; sub_reduced=&#8221;yes&#8221;]LinkedIn[\/vc_custom_heading][vc_column_text text_lead=&#8221;small&#8221; uncode_shortcode_id=&#8221;124118&#8243;]LinkedIn is the professional social network of choice. The platform was founded in 2002 and was acquired by Microsoft in 2016. The network has 4.7 million members in Belgium. 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